RNC chair Michael Steele told the Washington Times that he's planning an "off the hook" public relations campaign.
The Republican party needs "to reach beyond our comfort" zones, he said, saying the GOP needs messengers to pursue voters -- "young, Hispanic, black, a cross section ... Where we have fallen down in delivering a message is in having something to say, particularly to young people and moms of all shapes -- soccer moms, hockey moms."
Steele said the GOP is "the conservative party that stands on principles. But we want to apply them to urban-surburban hip-hop settings."
"We need to uptick our image with everyone, including one-armed midgets," he said.
As for those "people who said I can't make the trains run on time ... I say to them, 'Stuff it.'"
h/t ABC News